Seamfix MVNOs Growth Guide: Acquire Customers Faster with Digital Identity
At Seamfix, we understand digital identity empowers MVNOs to acquire customers faster, more securely, and with sustainable growth in the African market. This guide will explain the complexities of customer acquisition for and how digital identity empowers more secure, and sustainable growth for MVNOs to acquire customers faster, in the African market.
We’re witnessing significant milestones in Africa, with individuals like Hilda Baci breaking Guinness World Records for cooking marathons. The telecommunications industry is not left out, with Nigeria experiencing a staggering 14.6 per cent year-on-year increase in mobile subscribers, reaching a remarkable 226.7 million in February 2023.
MTN Nigeria leads with a staggering customer base of 92 million. Airtel Nigeria follows with over 60 million. Now, mobile virtual network operators (MVNOs) have emerged as game-changers, offering cost-efficient and flexible services that surpass the offerings of traditional mobile network operators. With lower overhead costs, MVNOs employ aggressive strategies such as discounted data plans and complimentary SMS messages to gain market share.
Benefits of Digital Identity for MVNOs
Digital identity solutions provide security and convenience in customer acquisition processes while enhancing the customer experience. By leveraging digital identity, Mobile Virtual Network Operators (MVNOs) can combat fraudulent activities and eliminate manual procedures, ultimately reducing the time and costs of meeting KYC (Know Your Customer) and compliance requirements.
For instance, MTN partnered with Seamfix to implement a a robust SIM Registration Biometric Suite that ensures compliant biometric enrolment on a mobile device, with real-time capture and validation of textual and biometric data resulting in the Telco Giant averting further sanctions from NCC and a significant upsurge in customer numbers and revenue.
Digital identity also improves the accuracy of customer data. By implementing secure authentication measures, MVNOs can ensure that customer information is reliable and trustworthy, complying with regulatory standards. Seamfix Face Match feature identifies customers in real-time with facial match to verify the faces of end-users in real-time, to ascertain that the faces and the images match, enabling clients like MTN Nigeria to reduce SIM swap fraud by over 90%.
Actionable Strategies for MVNOs to Leverage Digital Identity Effectively
Streamline Customer Registration
Implement a seamless and user-friendly onboarding process such as document scanning or biometric authentication. MVNOs can take inspiration from T-Mobile a Mobile Network Operator (MNO), which allows customers to verify their identity using facial recognition technology, removing the need for manual document submissions and expediting the registration process.
Enhance Security Measures
Employ robust security measures to protect customer data and prevent identity theft. For instance, Virgin Mobile implemented advanced encryption and biometric authentication through fingerprint scanning. This ensures that customer information remains confidential and inaccessible to unauthorized individuals.
Compliance with Regulations
Implement solutions are designed to comply with legal and regulatory frameworks, ensuring that MVNOs meet the necessary requirements. This eliminates the risk of non-compliance penalties and reputational damage.
Adopt solutions that are scalable and can accommodate the growing customer base of MVNOs. As the business expands, the technology can seamlessly handle increased demand without compromising performance.
Enable Self-Service Options
Empower customers with self-service options for managing their digital identities, including features such as profile updates, password resets, and data access controls. As customers get control over their identity information, you improve their experience and reduce support costs.
Collaborate with Government and Regulatory Bodies
Safaricom, the largest mobile operator in Kenya, collaborated with the Kenyan government to implement the national digital identity program, enhancing the security and legitimacy of their customer registration processes. By working closely with government and regulatory agencies, you can instil confidence in your customers and foster a favourable business environment.
Inform customers about the benefits of digital identity through marketing campaigns, customer support channels, and informative content. Clear communication regarding the security measures in place and the convenience it offers can help alleviate any concerns or hesitations customers may have.
By implementing these actionable strategies, MVNOs can leverage digital identity to acquire customers faster, enhance security, and create a positive customer experience. These measures drive growth and position MVNOs as leaders in the mobile telecommunications industry.
Selecting a trusted identity management vendor is the first step to taking advantage of the digital identity wave. Seamfix, with our decade-long experience and proven track record in leveraging biometrics technologies and AI, offers reliable, innovative and secure digital identity solutions that enhances efficiency, security, and compliance for MVNOs.
Seamfix comprehensive range of solutions includes features such as liveliness detection, Self-Service app, background cleanup, offline biometric registration, document verification, address verification, face match, contactless biometrics and more. These services can meet the specific needs of businesses, ensuring secure and accurate identity verification.
With Seamfix as your partner, you can trust our expertise and commitment to delivering tailored solutions that align with your business requirements.
Don’t let SIM registration complexities hinder your growth. Schedule a demo of our Identity Management solution.