From inception, we have more or less stuck with the same logo, although a slight modification was done on the logo – the removal of the orange colour in the bubbles and also the introduction of the orange arrow. But in the last few years, our business has expanded and evolved: more solutions/products have been created. The old logo started losing connection, and we felt it was time for a change. Our new design goal was to better match how we look to our values and the users we serve.
Compared with the old logo mark (Bubbles), the new icon is so simple and is easily related with. Also, the new fonts are modern.
The new “logo mark” was inspired by the kind of service/solutions we provide, which are strictly human-centered.
We let go of the bubbles that signified technology lab and removed the overemphasised negative space between I and X that suggested forward focus on the tech lab as we now focus more on the people and humanising our solutions where technology is a consequence.
We changed our colours to fit the new digital age – agile and smart
We reworked the font to be capitalized, more human, bold, audacious and fun while not losing the serious effect of what we do.
Since it is a digital “first” world, we created the ‘S’ mark to be an expression of our new vision – a people-centric company. This ‘S’ mark enables the Seamfix logo have its own expression without needing to have the full name with it.
These brand expressions are also reflected on our new Website and Corporate materials.
We hope you’d like the new look and feel of Seamfix. Shortly, you will be seeing changes in our identity and brand across all our business collateral. We will continue to work so hard to be of better service to you (our clients/ customers and users) with clean, modern, user-friendly technology.