Fast Moving Consumer Goods (FMCG) are generally considered by economists as an integral part of the story for Africa’s fast rising socio-economically. The FMCG is also arguably one the largest industries globally, thriving on meeting consumers constantly changing needs. Thus, product surveys are constantly done, studying the market for Customer Knowledge/preference, to enable targeted manufacture and distribution of goods. Achieving this customer knowledge involves doing Below-the-line marketing, surveys, questionnaires, etc.
The Challenge of the market is the limited platforms available today are expensive and not easily configurable to meet the exact needs of each of these FMCGs. Thus they engage more in below-the-line-marketing. One of the major characteristics of below-the-line marketing is the engagement of customers on a one to one basis and the engagement with people in rural areas. These FMCGs always end up with systems which must be connected to the internet to use, thereby making it difficult for them to connect with those in the rural areas.
Furthermore, some of these FMCGs will prefer to migrate these data after capture to their 3rd party analytic systems for further analysis but cannot; as what is available wouldn’t permit data transfer and retrieval using APIs.
Solutions have seemed utopian until BioRegistra. BioRegistra is the Solution of Product Survey data collection. BioRegistra is a textual data capture system, that can be used online and offline, and allows data retrieval with its set of API.
What this means is that users can configure textual information, publish a link for users to fill out the form or do the data survey capture themselves using the windows and android capture apps. The owners of such published projects can then run a report of these captured records and view analytics from the portal. This enables them to make informed decisions easily.
Users are also able to capture data even in remote/rural areas where there are no network connections. This data comfortably sits on the device and gets synced to the backend whenever the user has a network. Data captured can then be easily integrated to other systems for further use, or reports generated and exported in multiple formats.
Questions on how this can work for your specific industry are welcome as comments. Also see more or contact us on BioRegistra.com
An Internet Service Provider involved in providing internet service to individuals, with location nationwide.
As a regulatory requirement, Know-Your-Customer (KYC) requirements had to be done for her customers before Internet source is supplied to them. This is to ensure they don’t fall foul of NCC regulation which requires that valid subscriber details are captured.
The challenge was the availability of a system that could easily help them configure what they needed to capture based on the KYC requirements, and also be sure that any detail captured by their field agents are valid and pass the NCC specifications.
There was also the need to ensure that these captured data could be retrieved in a format accepted by NCC and could also be integrated to their CRM for their subsequent Customer follow up and marketing activities easily.
BioRegistra’s core value is its ability to allow users dynamically configure forms that can then be used to register people and data generally. The ISP was set up and with its Registration feature, was used to capture her customers during sales.
BioRegistra also does a validation on biometric information real time; it validates that the portrait capture is a real face with both eyes open, no cap covering the face, etc, and also checks that the fingerprint quality is high. With this assurance, the ISP was able to send her field agents to capture subscribers when making sales, with the assurance that every captured record will be accepted by NCC.
With the set of APIs offered by BioRegistra, she was also able to conveniently and instantly retrieve the captured data to be used in other third party CRM systems and was also able to receive theses captured data in XML format, a format ready to be sent to the Communication regulatory body.
Security Services Companies offer different security services, one of which is recruiting and outsourcing security operatives to Individuals and Corporates. As part of its processes, they recruit staff, train and send them to other companies, and from time to time need to verify that personnel seen on site are actually recruited by them and not impersonators and that they attend work daily.
Here lies the challenge; recruiting these staff means their data needs to be captured and printed for ID card issuance. Also, identifying these operatives after they have been deployed can prove difficult as impersonators can easily assume the identity of an operative – the sites just assume the Security service company has replaced or added a new operative. Furthermore, it becomes a problem for these operatives to be tracked. At the end of the month, the Security service company is expected to submit a report of their operatives’ attendance. With sites scattered all over the country, it’s nearly impossible to always do physical checks and is inconsistent and inefficient too.
The simple solution to this is BioRegistra. BioRegistra’s registration, identification, time and attendance functionalities enable it to solve these problems easily.
With BioRegistra, Security service companies can create registration projects that can be used to capture all her operatives using the Android or Windows desktop capture apps. These data can then be retrieved using API to be printed on an ID card printer. The system also ensures that the quality of the captured portrait is checked real time to ensure it meets ID card standard.
Subsequently, users will be required to clock in and out of work every day using either their fingerprint, their live selfie or a unique ID assigned to them after they have been captured, this can then be run at the end of a month to get the report of their attendance from the BioRegistra portal regardless of their location.