The Ultimate Guide on How to Write a Blameless Digitalization Strategy
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The Ultimate Guide on How to Write a Blameless Digitalization Strategy

by Ofe Ivharue

The world is fastly becoming digitalized, and familiarizing yourself with the fundamentals of a digital strategy will help you in your business. With more than 80% of internet users using smartphones or some form of tech, having a digitalization plan for your business will keep you updated with the latest trends. It will also give you access to a plethora of digital channels to do business on. 

However, without a plan to build on, your digitization efforts can crumble. That is why we created this digitalization guide to help you effectively digitize your business.

This article is the only guide you will need to develop your digital strategy. No matter the industry you are in, you can consider this article a cheat sheet to form the foundation of your digitalization strategy. But first, what exactly is a digital strategy?

What is a digitalization strategy?

A digital strategy is unlike a traditional business strategy that focuses on a long term plan and budget. This is because technology is an ever-evolving field, so creating a business strategy that spans over three years is unrealistic. 

So, a digitalization strategy focuses less on a time frame and more on:

  • Creating policies
  • Prioritizing goals
  • Entrusting roles to people who can make the right digitized decisions.

The scope of a digital strategy

A digital strategy is not a one size fits all plan. There are various technology sectors and your strategy should take all of them into consideration. Here are a few scopes your digital strategy should cover:

  • Email: Your strategy should take everything email marketing into consideration. This includes email newsletters, trigger-based emails, etc. It should create roles for email correspondence and assign people to these roles. Lastly, it should identify the steps for growing your mailing list and ensuring data protection and privacy for your consumers.

 

  • Social media: There are many social media platforms, but chances are your business doesn’t have to be on all of them. In this sector, your plan should:
  • Identify the social media platforms relevant to your business.
  • Outline your social media strategy
  • Create roles for social media management and assign individuals to the roles. 
  • Outline how you intend to handle a negative encounter on your social media channels.

 

  • Digital marketing: Digital marketing is a significant sector of your digital strategy. Take into account your search engine optimization (SEO), PPC, affiliate schemes, paid and sponsored ads, etc. 

 

  • Website: In this sector, your plan should identify:
  1. Your key website features.
  2. How content is curated and created for your website.
  3. The specific roles for website management and assign relevant personnel to said roles.

These are just a few areas your digital strategy should cover. In each area, your strategy should;

  • Pinpoint the benefits of using any of these technologies in your business
  • Access the current performance of the chosen technologies.
  • Have a place for technology recommendation as tech evolves.

A step-by-step guide to writing your digitalization strategy

 

1) Identify your ‘Why?’

The first step in creating your digital strategy is to identify why your organization exists in the first place. This will help you write a spot-on brand story with a strong message.

2) Define your goals

Next, using the SMART method (Specific, Measureable, Attainable, Realistic, and Time-bound) define your digital strategy’s goals. 

3) Create your buyer persona

Knowing your customers, their likes and dislikes is a surefire way to sell your products/services effectively. Creating a buyer persona helps you learn more about your intended consumers and how best to sell to them. Here are the steps in creating your buyer persona:

  • Use surveys and interviews to carry out market research.
  • Then, use the data you get from your market research to build your buyer persona. 
  • Give the persona you create a name. This humanizes them.
  • Add their goals based on your product/service offerings. 
  • Include challenges they might want to overcome by patronizing your brand.
  • Add hobbies, interests, and priorities to the persona. 

4) Map out your consumers’ journey

Mapping out your consumers’ journey will help you better understand how they interact with your business. Here are a few questions you should be asking:

  • On what platforms do our consumers encounter our business online?
  • What contact points are relevant when a consumer is deciding to go with our brand?
  • What factors deter consumers from using our brands to fulfil their needs?

5) Identify important channels

This next step references back to the scope we mentioned earlier. You only need to be on the digital platforms relevant to your brand. Therefore, do your research and find out where your target market is. Then, make sure your strategy focuses on those channels. 

6) Create your content strategy & content calendar

Creating your content strategy is a significant step in your digitalization strategy. Content is king, and by creating a plan to engage and convert your potential consumers on the critical channels identified in step five, you are ensuring you get your desired results.

A few tips in creating your content strategy:

  • Take important dates into account, and identify how they could be tied in with engaging content.
  • Create a list of potential content ideas your consumers could be interested in.
  • Section your ideas into a content calendar. This will ensure you adhere to your content creation schedule. 
  • Ensure you include benchmarks, employees in charge of creating and publishing your content in your calendar. 

7) Create plans for your available resources

Next, create a detailed plan on how you intend to use your available resources in your digitalization strategy. Resources like time, money, human resources, and others are crucial to the success of your plan. Creating a detailed plan on how you intend to use said resources would infuse clarity in your plan. 

8) Measure

Finally, you need to use the data you will get once you execute your digitalization strategy to measure. Go through your goals and measure how well you achieved them. Then, recycle this data to create an even more effective strategy for your brand. 

 

In conclusion

This guide is a step by step process, so following it as such will ensure you are on track to creating an effective digitized strategy for your brand. Remember, a plan is essential for any success. Creating a digitalization plan will ensure your business sees positive results. 

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About the Author
This article was written by Ana Mayer, a project manager with 3+ years of experience. While projects can do without her participation (which means almost never), she likes to read and create expert academic materials for the Online Writers Rating, Best Writers Online review website. Such work gives her the opportunity to write articles on the most relevant topics of today.

 

5 Reasons Why Identity and Access Management Matters Even More Than We Think

by Ofe Ivharue

The world as we know it has become almost completely digitalized with new forms of technology and technological advancements discovered daily. Along with these advancements comes a need to properly collect, collate and store identity information in a secure manner. This need is prevalent in organizations of all forms and sizes.

The above need is what is known as Identity and Access Management (IAM) and can be defined succinctly as the set of processes, data (information) and technology required for managing and using digital identities. Tools required for Identity and Access Management include the likes of single sign-on,  multi-factor authentication and profile management.

Single Sign-On ensures that users are permitted to use one set of login credentials in order to access numerous systems and applications, thereby giving them ease of access between systems.

Multi-factor authentication (MFA) makes use of general information about a user, or sometimes, a ‘One Time PIN’.

Profile Management works best for organizations who intend to ensure that their client/customer database is up to date and easily verifiable.

 

Businessman standing in front of a keyhole Premium Vector

The importance of IAM should not be underestimated, and here are a few of the benefits to show us why: 

Easy access anywhere, anytime

In this digital age, people need their identities more often than not to enjoy certain services and resources without limits. IAM makes it possible for authorized individuals to gain secure access to platforms using their verified proof of ID from anywhere and at any time.

Enhanced productivity

IAM automates the entry of new personnel and facilitates access to all components of the system on which the company operates. This allows reduced delivery times when it comes to access so that operation is not delayed. IAM standardizes and even digitizes the most crucial aspects of managing identities, authentication and authorization, and this would save a firm a lot of time and money

Better knowledge/information sharing

IAM systems can facilitate collaboration and knowledge/information sharing among business units and applications. Enabled knowledge/information sharing will ensure better functionality, shared calendars, shared data, and integrated contact lists. The IAM system will also greatly improve user access, and ensure federated access to external systems. Through the utilization of authentication standards set by the organization, the IAM system will allow information sharing about user identity to grant access to resources. All these can provide the organization with a competitive advantage over competitors that can’t offer an equivalent level of ease and expediency; enticing customers, employees and related parties to collaborate with the organization.

Ensured Brand security and regulatory compliance

There will be no risk of security breach irrespective of whether a connection is made from multiple identity providers. IAM enables strong authentication to keep your organization safe and secure. Detailed confirmation of all identities entering the system is performed, in addition to allowing various licenses to limit access levels. At the same time, it observes through analysis, fraud detection and alert functions that indicate a possible real risk. IAM ensures that online information and credentials are properly collected and managed, helping organizations meet industry compliance guidelines and requirements.

UX optimization

Remembering so many usernames and passwords to access social networks, banking apps and other services on the Internet can be a challenge for people. Thanks to IAM, people can get one identity that provides access to numerous systems.

 

In short, IAM is a reliable system that employs technology to support digital transformation. Software that provides agility, security and satisfaction to a company’s customers. Imagine a world where sensitive personal data is completely secure from system hacks and breaches. We’re not quite there yet but with Identity and Access Management, we’re not too far off from Technology Nirvana.
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About the author: Eddy Okaro is a driven and passionate writer.  For 3 years, he has been a content contributor on various topics; with technology being at the forefront of his interests. His vast knowledge on diverse subject-matters puts him in the spotlight as the go-to source for prolific content.

 

 

5 Insights to Write a Flawless Digitalization Strategy

by Ofe Ivharue

Whether your business operates in the online services industry, eCommerce or other business models which require a reliable, online presence, shifting toward digitalization sooner rather than later is highly welcome.

According to Forbes, 44% of companies have shifted toward a digital-first approach to providing customer experience in 2019, with 76% of consumers who think that companies should understand their needs and expectations prior to the engagement or purchase. Consequently, studies published by Finances Online indicate that 89% of enterprises have prepared digitalization strategies or are in the process of outlining them in 2020, with 21% of North American and European companies stating that their digital transformation initiatives are completed.

Regardless of how localized or global your service portfolio maybe, introducing digital, cloud-based and easily-accessible communication channels as well as data storage processes will undoubtedly bear fruit for your business. That being said, let’s take a look at what makes digitalization so important in today’s market, as well as several crucial insights and tips on how you can write your business’ digitalization strategy right now.

Why Digitalization Matters More than Ever

Before we take a look at how you can introduce digitalization into your business model in 2020, let’s briefly outline the advantages taking such action would bring to your company. By itself, digitalization can mean a plethora of things: from introducing cloud-based data analysis platforms, digital marketing tools, to identity verification services such as Verified from Seamfix, and social media management — digitalization includes all of these actions and more.

Introducing any, all, or a combination of these points to your business will effectively expand your market reach, enable you to cooperate with overseas stakeholders and plant a proverbial flag in your industry, letting the competition know that you are ready to fight for your piece of the market.

Dorian Martin, Digital Marketing Specialist at WoWGrade had this to say on the topic: “With the expansion of cellular networks, smartphone access, as well as multi-billion user bases on social media, digitalization is the natural next step in the evolution of any successful business. Digitalizing existing processes will efficiently streamline daily data processing and customer servicing, subsequently leading to higher revenue and lead generation rates across the board.”

In short, the concrete benefits of outlining and implementing a digitalization strategy for your business include:

  • Better employee productivity and motivation through services such as iClocker from Seamfix.
  • Easier in-house communication and collaboration.
  • More efficient, calculated, data-driven decision-making.
  • Room for process innovation, upgrades and concurrent R&D.
  • Minimized margin for error and higher overall ROI.

Insights into Writing a Flawless Digitalization Strategy

  1. Audit your Current Digitalization:

    In order to outline an efficient and streamlined plan to digitalize your business model, knowing the current state of affairs within your company might be your best bet. The way to get started on your digitalization strategy is to audit your business’ current digitalization efforts, systems and coworkers’ familiarity with digital platforms. Write down the pros and cons of your current data collection and processing, client servicing, and web platform’s functionality. Think of the best ways in which you can eliminate downtime, what your budget can sustain, as well as how deep you can go with coworker training in terms of digitalization. Platforms such as Supreme Dissertations and Evernote can be used to write an outline of your strategy to allow for a better overview of digitalization.

  2. Assemble a Dedicated Team:

    Digitalization is a delicate effort, one that will effectively transform the way you conduct business and store data going forward. As such, it’s extremely risky to put the entire project on the shoulders of a single employee and hope for the best in doing so. To get the best results and avoid confusion or mismanagement, its good practice to appoint a dedicated team within your company to do so. Having a project team with the task to write and implement a digitalization strategy will allow for better coordination, mutual insight and feedback which will result in better digitalization.

  3. Invest in Online Visibility:

    One of the elementary points of digitalization involves establishing a more stable online presence for your business. From SEO optimization of your website to social media pages and community engagement, having reliable channels of online communication with your stakeholders is pivotal for success in 2020. Not only that but, by implementing services such as BioRegistra from Seamfix, you will be able to gather much more relevant data from your stakeholders and use it to improve your services further for mutual benefit. Make online visibility a high priority in your digitalization strategy writing and the effects of such an initiative will be felt on your bottom line and engagement rates shortly thereafter.

  4. Interconnect Content & Business Strategy:

    Providing meaningful, original and practical digital content for your clients and customers remains one of the pillars of digitalization. After all, writing blog posts, articles and how-to texts related to your industry and service portfolio will effectively showcase your company’s philosophy, business culture and brand identity. In order to get the most out of content marketing, it’s important to closely connect its themes and topics to your business model. Writing platforms such a Studicus and Readable can be utilized to successfully produce relevant digital marketing content for your business which will closely coincide with your service portfolio. Carve a place for your business and don’t try to become a platform with no clear niche — it will allow you to generate relevant leads and gain a foothold within the industry easily thanks to digitalization.

  5. Engage your Stakeholders:

    Lastly, to take full advantage of the newly-implemented digitalized platforms and communication channels, it’s important to use them constantly to engage your stakeholders. Ensure that your stakeholders are aware of the digitalized services by introducing PPC marketing, registration services akin to BioSmart by Seamfix, as well as digital-only activities such as social media live events, giveaways and presentations. Keep in mind that any activity you perform online or through your digitalized business model will result in much more useful and concrete data than any analogue, offline stakeholder engagement ever could. Make support channels available around the clock, have a social media manager in place, and make sure that your content creators produce new posts going forward.

Conclusively, Leave the Door Open

The fact of the matter is that digitalization represents an ongoing effort, one which can always be improved and developed further depending on your resources and aspirations. To that end, make sure that you are always open to new suggestions, upgrades and additions to your business model, ones which will make your company more accessible to clients across the globe. Start by outlining your digitalization strategy, establish an online presence and work your way up from there — before you know it, you will experience more engagement than ever before.


About writer

Estelle Liotard is a professional content creator, editor and contributor to Trust My Paper and Grab My Essay writing services. Her career goals are focused on providing meaningful digital content via best essays, case studies and industry reports to a global readership. In her spare time, Estelle enjoys writing entries into her journal, as well as listening to 20th-century jazz records.

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