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The Ultimate Guide on How to Write a Blameless Digitalization Strategy

by Ofe Ivharue

The world is fastly becoming digitalized, and familiarizing yourself with the fundamentals of a digital strategy will help you in your business. With more than 80% of internet users using smartphones or some form of tech, having a digitalization plan for your business will keep you updated with the latest trends. It will also give you access to a plethora of digital channels to do business on. 

However, without a plan to build on, your digitization efforts can crumble. That is why we created this digitalization guide to help you effectively digitize your business.

This article is the only guide you will need to develop your digital strategy. No matter the industry you are in, you can consider this article a cheat sheet to form the foundation of your digitalization strategy. But first, what exactly is a digital strategy?

What is a digitalization strategy?

A digital strategy is unlike a traditional business strategy that focuses on a long term plan and budget. This is because technology is an ever-evolving field, so creating a business strategy that spans over three years is unrealistic. 

So, a digitalization strategy focuses less on a time frame and more on:

  • Creating policies
  • Prioritizing goals
  • Entrusting roles to people who can make the right digitized decisions.

The scope of a digital strategy

A digital strategy is not a one size fits all plan. There are various technology sectors and your strategy should take all of them into consideration. Here are a few scopes your digital strategy should cover:

  • Email: Your strategy should take everything email marketing into consideration. This includes email newsletters, trigger-based emails, etc. It should create roles for email correspondence and assign people to these roles. Lastly, it should identify the steps for growing your mailing list and ensuring data protection and privacy for your consumers.

 

  • Social media: There are many social media platforms, but chances are your business doesn’t have to be on all of them. In this sector, your plan should:
  • Identify the social media platforms relevant to your business.
  • Outline your social media strategy
  • Create roles for social media management and assign individuals to the roles. 
  • Outline how you intend to handle a negative encounter on your social media channels.

 

  • Digital marketing: Digital marketing is a significant sector of your digital strategy. Take into account your search engine optimization (SEO), PPC, affiliate schemes, paid and sponsored ads, etc. 

 

  • Website: In this sector, your plan should identify:
  1. Your key website features.
  2. How content is curated and created for your website.
  3. The specific roles for website management and assign relevant personnel to said roles.

These are just a few areas your digital strategy should cover. In each area, your strategy should;

  • Pinpoint the benefits of using any of these technologies in your business
  • Access the current performance of the chosen technologies.
  • Have a place for technology recommendation as tech evolves.

A step-by-step guide to writing your digitalization strategy

 

1) Identify your ‘Why?’

The first step in creating your digital strategy is to identify why your organization exists in the first place. This will help you write a spot-on brand story with a strong message.

2) Define your goals

Next, using the SMART method (Specific, Measureable, Attainable, Realistic, and Time-bound) define your digital strategy’s goals. 

3) Create your buyer persona

Knowing your customers, their likes and dislikes is a surefire way to sell your products/services effectively. Creating a buyer persona helps you learn more about your intended consumers and how best to sell to them. Here are the steps in creating your buyer persona:

  • Use surveys and interviews to carry out market research.
  • Then, use the data you get from your market research to build your buyer persona. 
  • Give the persona you create a name. This humanizes them.
  • Add their goals based on your product/service offerings. 
  • Include challenges they might want to overcome by patronizing your brand.
  • Add hobbies, interests, and priorities to the persona. 

4) Map out your consumers’ journey

Mapping out your consumers’ journey will help you better understand how they interact with your business. Here are a few questions you should be asking:

  • On what platforms do our consumers encounter our business online?
  • What contact points are relevant when a consumer is deciding to go with our brand?
  • What factors deter consumers from using our brands to fulfil their needs?

5) Identify important channels

This next step references back to the scope we mentioned earlier. You only need to be on the digital platforms relevant to your brand. Therefore, do your research and find out where your target market is. Then, make sure your strategy focuses on those channels. 

6) Create your content strategy & content calendar

Creating your content strategy is a significant step in your digitalization strategy. Content is king, and by creating a plan to engage and convert your potential consumers on the critical channels identified in step five, you are ensuring you get your desired results.

A few tips in creating your content strategy:

  • Take important dates into account, and identify how they could be tied in with engaging content.
  • Create a list of potential content ideas your consumers could be interested in.
  • Section your ideas into a content calendar. This will ensure you adhere to your content creation schedule. 
  • Ensure you include benchmarks, employees in charge of creating and publishing your content in your calendar. 

7) Create plans for your available resources

Next, create a detailed plan on how you intend to use your available resources in your digitalization strategy. Resources like time, money, human resources, and others are crucial to the success of your plan. Creating a detailed plan on how you intend to use said resources would infuse clarity in your plan. 

8) Measure

Finally, you need to use the data you will get once you execute your digitalization strategy to measure. Go through your goals and measure how well you achieved them. Then, recycle this data to create an even more effective strategy for your brand. 

 

In conclusion

This guide is a step by step process, so following it as such will ensure you are on track to creating an effective digitized strategy for your brand. Remember, a plan is essential for any success. Creating a digitalization plan will ensure your business sees positive results. 

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About the Author
This article was written by Ana Mayer, a project manager with 3+ years of experience. While projects can do without her participation (which means almost never), she likes to read and create expert academic materials for the Online Writers Rating, Best Writers Online review website. Such work gives her the opportunity to write articles on the most relevant topics of today.

 

COVID-19 Disruption to Global Economy and the 4Ds

by Ofe Ivharue

Digital, Digitization, Digitalization & Digital Transformation

2020 started off as a bright year for most; setting short term and long term goals with lots of hope and dreams for the year; organizations setting new sales and revenue targets, launching new products and services for profits and to increase market share; USA and China in economy tussle; while for sports, looking forward to worldwide events like the Olympics, the EURO 2020, and with Liverpool 3 games away from lifting the English Premiership after 30 years of waiting.

2020 was exciting and going well for so many until the global outbreak of COVID-19 which started from Wuhan city in China and spread to the rest of the world bringing businesses and the global economy to a standstill. Directly or indirectly, we have all been affected negatively or positively as a result of COVID-19.

What is the impact of COVID-19 on businesses and global economy and what more do we need to know?

According to John Hopkins University, as at the time this article was written, we had more than 3.7 million confirmed COVID-19 cases globally, and 263,000 deaths recorded worldwide, with the US being the worst hit. Many businesses and economics have suffered losses, of which some will never recover from. Over 50 countries are still on lockdown, 4% GDP in decline, over 25 million jobs lost globally, and there is a 30%-40% decline in the stock market according to Bloomberg.

Digital Products and Services in COVID-19 Era

The future of economy and business, either big or small, is Digital — going digital or providing digital products and services is key to business survival. The impact of COVID-19 is reshaping the future of business globally, with some suffering huge revenue loss and others hitting unexpected revenue to keep shareholders happy. Companies that are strategically positioned digitally are winning the war over the pandemic while their counterparts have suffered more revenue losses.

We have seen the rapid growth of internet connectivity (over 80%) as a result of people stuck at home during the lockdown or in isolation. More of our time is being spent online either working from home with the help of the Internet, consuming digital products and services for increased productivity or entertainment, learning new skills for development, or connecting with friends and family.

People are now reliant on digital products and services that allow us to work, pay bills, socialize, learn from home, etc. We have seen an increase in the usage of remote work apps like Zoom, Google-Hangout, Google Classroom, Microsoft Team, etc. Learning is now online; the business meeting is now happening online.

Digitization of Business Processes and Operations for Revenue and Growth in COVID-19 Era

Words like ‘Digital’ and ‘Virtual’ are the most searched in the last few weeks, according to google, because a situation like COVID-19 has pushed us to do the needful. The pandemic has forced government-owned enterprises and private enterprises that have not digitized their business processes to make non-scalable business decisions to continue operations and serve customers. We have heard of organizations lodging staff at nearby hotels for quick and easy access to the office location or customer site.

However, with digitization, we can choose how to work and when to work. With all the data and information being stored on digital media and devices, we can easily transform it and access it from anywhere. Technological progress and digitization make it possible to adjust the work schedule to personal needs and lifestyle.

Since many services are provided with the use of technological tools, more and more companies rely on freelancers and remote workers as they can deliver their work via the internet and also collaborate with team members virtually through the use of digital products like Zoom, Microsoft Team, Google Hangout, etc, and teams deliver tasks — maybe even faster than working from the office —and allows for collaboration and partnership.

Digitization is not an IT project but a business strategy driven by top management.

Digitization will help an organization to change a business model and provide a new revenue stream and value-producing opportunities; digitization gives a competitive advantage by doing things, faster, cheaper and better than the competition. Digitization is so important in our work and in the business world today as it contributes positively to the constant change and development. Work doesn’t look like it used to 20 or 50 years ago. It became more elastic as people can easily work from anywhere with the help of digital tools and digitization content.

We witnessed and experienced how the consumption of digital products and services sustained us during this period of lockdown and the new rules of social distance. We have also seen digitization giving us options to continue to do things we love from the comfort of our homes. The movie theatres are closed but we have the option of Netflix; restaurants are closed but we still have the option of ordering our favourite meals online and also buying the groceries online and having them delivered to our doorsteps.

Digitization is helping mankind to sustain during the lockdown periods, and these digital products and services will continue to be part of our lives post COVID-19.

On its part, digitalization promises much-needed improvement both in the delivery of public services, onboarding processes and turnaround time.

Digital Transformation Post COVID-19

What does Digital Transformation mean for Business? Digital transformation is changing the way business gets done and, in some cases, creating entirely new classes of businesses. With digital transformation, companies are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person.

As countries began to ease on the lockdown, allowing gradual economic and business activities to comeback in phases even with health and safety rules to prevent the new spread of the coronavirus (as research work for a vaccine continues to make significant progress), we have seen a quick shift in businesses using new tools to engage customers and offer products and services as a move from the traditional way of doing things to the smart, digital-driven way of managing customers and business and adding value.

We have discussed the rise in the demand of internet connectivity; Zoom becoming a company worth $20 Billion within 3 months. Netflix was given the ability not only to stream video content directly to customers but also to gain unprecedented insights into viewing habits and preferences. It uses that data to inform everything from the design of its user experience to the development of first-run shows and movies at in-house studios. That’s digital transformation in action —  taking advantage of available technologies to inform how a business should run.

Digital Transformation framework

  • Customer experience
  • Operational agility
  • Culture and leadership
  • Workforce enablement
  • Digital technology integration

Post COVID-19: Digital Transformation in Nigeria

In Nigeria, the private sector has been the major driver for innovation and the adoption of digital and emerging technology, with the public sector lagging behind. The lack of interest in the public sector has generally slowed the overall digital technological advancement in Nigeria.

The time is now for government-owned businesses and enterprises to shift from the traditional way of offering products and services and move to digital. The world may never go back to normal, we have learned so many sweet and bitter lessons from the COVID-19 pandemic which have greatly changed the way businesses offer products and services which is the reality of things and the new normal.

Many people demanding government-owned products or services will still prefer to be served digitally as the social distance will continue even after the pandemic is long gone. Our way of doing business and providing goods and services may change forever too. Government-owned businesses must shift from the traditional way to the digital way to continue to be in existence.

The Way Forward

With the disruption caused by COVID-19, we expect digitization to open up a new stream of business opportunities and revenue. The way that interferes with our new future will determine the survival or extinction of any organization. COVID-19, however, has accelerated the potential of both.

As companies have transformed themselves with digital technologies, people are calling on governments to follow suit. By digitizing, governments can provide services that meet the evolving expectations of citizens and businesses, even in a period of tight budgets and increasingly complex challenges. By digitizing processes and making organizational changes, governments can enhance services, save money, and improve citizens’ quality of life.

2020 will be a year of reckoning for digital initiatives. Organizations that continue to underestimate the need for culture change do so at their own peril.

Seamfix is here to listen to our clients and help them to drive a digital culture, either through digitization, digitalization, or using digital transformation to manage a business by creating new products and services or enhancing existing products to keep customers happy. Do you feel woefully behind? Are you a government-owned business ready to go digital? or a private enterprise on the journey to digital transformation? We are ready to help you accelerate your digital transformation journey.


Written by Micheal Nwogu (Business Growth Executive, Seamfix)

5 Insights to Write a Flawless Digitalization Strategy

by Ofe Ivharue

Whether your business operates in the online services industry, eCommerce or other business models which require a reliable, online presence, shifting toward digitalization sooner rather than later is highly welcome.

According to Forbes, 44% of companies have shifted toward a digital-first approach to providing customer experience in 2019, with 76% of consumers who think that companies should understand their needs and expectations prior to the engagement or purchase. Consequently, studies published by Finances Online indicate that 89% of enterprises have prepared digitalization strategies or are in the process of outlining them in 2020, with 21% of North American and European companies stating that their digital transformation initiatives are completed.

Regardless of how localized or global your service portfolio maybe, introducing digital, cloud-based and easily-accessible communication channels as well as data storage processes will undoubtedly bear fruit for your business. That being said, let’s take a look at what makes digitalization so important in today’s market, as well as several crucial insights and tips on how you can write your business’ digitalization strategy right now.

Why Digitalization Matters More than Ever

Before we take a look at how you can introduce digitalization into your business model in 2020, let’s briefly outline the advantages taking such action would bring to your company. By itself, digitalization can mean a plethora of things: from introducing cloud-based data analysis platforms, digital marketing tools, to identity verification services such as Verified from Seamfix, and social media management — digitalization includes all of these actions and more.

Introducing any, all, or a combination of these points to your business will effectively expand your market reach, enable you to cooperate with overseas stakeholders and plant a proverbial flag in your industry, letting the competition know that you are ready to fight for your piece of the market.

Dorian Martin, Digital Marketing Specialist at WoWGrade had this to say on the topic: “With the expansion of cellular networks, smartphone access, as well as multi-billion user bases on social media, digitalization is the natural next step in the evolution of any successful business. Digitalizing existing processes will efficiently streamline daily data processing and customer servicing, subsequently leading to higher revenue and lead generation rates across the board.”

In short, the concrete benefits of outlining and implementing a digitalization strategy for your business include:

  • Better employee productivity and motivation through services such as iClocker from Seamfix.
  • Easier in-house communication and collaboration.
  • More efficient, calculated, data-driven decision-making.
  • Room for process innovation, upgrades and concurrent R&D.
  • Minimized margin for error and higher overall ROI.

Insights into Writing a Flawless Digitalization Strategy

  1. Audit your Current Digitalization:

    In order to outline an efficient and streamlined plan to digitalize your business model, knowing the current state of affairs within your company might be your best bet. The way to get started on your digitalization strategy is to audit your business’ current digitalization efforts, systems and coworkers’ familiarity with digital platforms. Write down the pros and cons of your current data collection and processing, client servicing, and web platform’s functionality. Think of the best ways in which you can eliminate downtime, what your budget can sustain, as well as how deep you can go with coworker training in terms of digitalization. Platforms such as Supreme Dissertations and Evernote can be used to write an outline of your strategy to allow for a better overview of digitalization.

  2. Assemble a Dedicated Team:

    Digitalization is a delicate effort, one that will effectively transform the way you conduct business and store data going forward. As such, it’s extremely risky to put the entire project on the shoulders of a single employee and hope for the best in doing so. To get the best results and avoid confusion or mismanagement, its good practice to appoint a dedicated team within your company to do so. Having a project team with the task to write and implement a digitalization strategy will allow for better coordination, mutual insight and feedback which will result in better digitalization.

  3. Invest in Online Visibility:

    One of the elementary points of digitalization involves establishing a more stable online presence for your business. From SEO optimization of your website to social media pages and community engagement, having reliable channels of online communication with your stakeholders is pivotal for success in 2020. Not only that but, by implementing services such as BioRegistra from Seamfix, you will be able to gather much more relevant data from your stakeholders and use it to improve your services further for mutual benefit. Make online visibility a high priority in your digitalization strategy writing and the effects of such an initiative will be felt on your bottom line and engagement rates shortly thereafter.

  4. Interconnect Content & Business Strategy:

    Providing meaningful, original and practical digital content for your clients and customers remains one of the pillars of digitalization. After all, writing blog posts, articles and how-to texts related to your industry and service portfolio will effectively showcase your company’s philosophy, business culture and brand identity. In order to get the most out of content marketing, it’s important to closely connect its themes and topics to your business model. Writing platforms such a Studicus and Readable can be utilized to successfully produce relevant digital marketing content for your business which will closely coincide with your service portfolio. Carve a place for your business and don’t try to become a platform with no clear niche — it will allow you to generate relevant leads and gain a foothold within the industry easily thanks to digitalization.

  5. Engage your Stakeholders:

    Lastly, to take full advantage of the newly-implemented digitalized platforms and communication channels, it’s important to use them constantly to engage your stakeholders. Ensure that your stakeholders are aware of the digitalized services by introducing PPC marketing, registration services akin to BioSmart by Seamfix, as well as digital-only activities such as social media live events, giveaways and presentations. Keep in mind that any activity you perform online or through your digitalized business model will result in much more useful and concrete data than any analogue, offline stakeholder engagement ever could. Make support channels available around the clock, have a social media manager in place, and make sure that your content creators produce new posts going forward.

Conclusively, Leave the Door Open

The fact of the matter is that digitalization represents an ongoing effort, one which can always be improved and developed further depending on your resources and aspirations. To that end, make sure that you are always open to new suggestions, upgrades and additions to your business model, ones which will make your company more accessible to clients across the globe. Start by outlining your digitalization strategy, establish an online presence and work your way up from there — before you know it, you will experience more engagement than ever before.


About writer

Estelle Liotard is a professional content creator, editor and contributor to Trust My Paper and Grab My Essay writing services. Her career goals are focused on providing meaningful digital content via best essays, case studies and industry reports to a global readership. In her spare time, Estelle enjoys writing entries into her journal, as well as listening to 20th-century jazz records.

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Accommodating Legacy Infrastructure in Your Digital Transformation Journey

by Ofe Ivharue

Many modern companies have embraced the idea of digital transformation as they implement various strategies and processes to align with the digital age. It is also imperative to note the effect of legacy infrastructure on this digital transformation drive. As it seems impossible for both systems to concurrently exist, there are some little efforts that can be applied to accommodate some legacy infrastructure into a more digital framework.

Some of the major issues companies face when considering upgrading their systems would be the amount of investment to these legacy systems, as there’s this misperception that has to do with digital transformation; which is that legacy systems have to be completely overhauled to welcome a new technology or digital system. This fear makes companies linger on their existing systems.

The reality of overhauling your legacy systems at once is not the only approach in welcoming digital systems. There are other ways one can approach this objective and not feel overwhelmed at the end of the day.

Let’s look at the Concept of Integration

Sometimes, the best way to settle a quarrel would be to meet halfway. The concept of integration happens to be key and will play a critical role in accommodating existing legacy infrastructure in the drive for a digital system.

This approach of finding a middle ground might not necessarily come easy, but it is entirely worth it. In trying to make integration possible, one must ask certain questions about the existing system – like;

Which components within the existing system is obsolete in terms of technological support? For example, there are some software components written in obsolete programming languages which have no more resources supporting them.

If the component has a new digital replacement or needs a custom requirement development process, how much does this component cost in terms of maintenance?

What are the various integration points that exist within the legacy system? It would, therefore, be wise to ensure that the new digital system is designed in such a way to plug in an older system. This design can start from that custom requirement that the last code made available for a plug-in. 

The advice is to take it one step at a time. Focus on the minimal components and go up the ladder.

On the other hand, there are known industry best practices in approaching the legacy system digital upgrade like:

Application Program Interfaces (APIs)

API, as of today, is one of the most common enablers in attempting to accommodate legacy systems within a digital transformation journey. APIs can expose functions of the legacy system to outside integration that would sometimes be too complicated or maybe impossible to integrate. This approach somehow allows for extensive flexibility and therefore tends to be an efficient way to reach the end objective.

Service Layers

The concept of service layers in this subject matter refers to a system that acts in the capacity of middleware between existing legacy infrastructure and a new digital system. There are several ways it can work; either translating or transforming information before it is sent to a new digital system by the existing legacy system. This is a very common practice in ensuring legacy systems are easily transformed into a digital system.

Data Access Layers (DALs)

An example of a data access layer in the simplest explanation is a layer of a computer program which provides simplified access to data stored in a persistent storage, such as in an entity relational database. A DAL singles out the database, offering simplified access to data stored there and allowing developers to switch between data stores. It also separates the logical data model from the business layer. DAL can mitigate the requirement to deploy dedicated business intelligence, data intelligence, or artificial solution by replicating or implementing a data solution that allows for data to be accessed in a way that frees the existing system’s resources.

Some challenges you may face

One should be careful to note that the viability of integration is entirely dependent. Integrating onto legacy systems is not always an easy one. One of the serious challenges one may face would be working with a system with obsolete and unmaintained code which can react unpredictably when introduced to updates or new features.

It is advisable to make a move for a replacement of that component to avoid security vulnerabilities on the minimum.

While systems built from scratch may provide the best possible performance, a well-designed digital system is still a vast improvement in most cases. It solves many of the problems presented by legacy systems. Plus, it gives companies an edge over their peers who are too sceptical about a complete overhaul to address their legacy issues at all.


Are you, or your organization passionate about data — collecting it? collating it? verifying it? analyzing it? then you are the kind of people we write for. Follow our publication, and you will gain knowledge on everything data, from the process of easy capture to the end goal of making data-driven decisions. Find out about our company SEAMFIX ,and how we solve big organizational issues with cutting-edge solutions.