By Kelechi Ikeh and Nonso Asadu
The British American Tobacco conducted a Retail Census Project which focused on measuring their business growth, understanding their market distribution and getting some key business insights all over Nigeria, both rural and urban areas.
The capture exercise which lasted for three months ended with over 200,000 retail outlets captured nationwide.
Using BioRegistra, the project was a huge success as it brought about enough data for a robust marketing strategy in their industry. There is no doubt that the data gathered through the retail census offered BAT an edge to make a more decisive market decision to reposition its products over its competitors.
With the BioRegistra offline capture functionality, the BAT foot agents were able to capture outlets in rural areas with poor internet connection; this helped them meet their target with ease and at an affordable cost.
Once the retail project was concluded, BioRegista was able to provide robust analytics of the outlets captured. BAT enjoyed the benefit of conveniently capturing digital data that ensured data integrity and completeness as BioRegistra offered a secured platform with dashboard analytics for enhanced and apt measurement, evaluation, reliable data storage and export for their products.
Reliable data they say guarantees proper planning. No doubt, with the data gathered in the Retail Census, BAT has all it takes to strategically reposition its products in the marketplace.
This is a commendable plus for BioRegistra!
Dear Mr. John,
I did everything right, I really did. I walked around many streets with my briefcase in my hand packed full of account opening forms — the soles of my shoes are proof, as flat as wafers. Finally, I met a potential customer and he was friendly enough to give me audience. So, I talked to him about our bank, enumerating the many benefits he could enjoy from banking with us. In no time at all, his attention was thoroughly piqued. He wanted in. It was an ‘eureka’ moment, but I composed myself still. I quickly opened my suitcase, brought out the four-page account opening form and handed it to him. And then I saw it, the first sign of disillusionment on his face. His mouth which was once curved upwards in a smile became straight. But I still had hope seeing he wasn’t frowning yet. I gave him my pen with caution trying not to mistakenly offend him. And he began…
He started with the ‘name’ field and after writing to the end of the box he paused, the first sign of a frown already forming on his face. He looked up at me with frustrated eyes and said, “the box is not enough.” I swallowed a large lump first before telling him to write underneath the box. And he continued, for another hour, looking up at me with angrier eyes every time he had to fill a new field. He soon turned the page over and that was when he exploded.
“Please take your form,” he half-screamed, shoving it in my hand. “I don’t think I need your bank anymore.” I knew that was untrue of course, he had been super excited about the idea of having a bank, even more so, to be a customer of our bank with the unique services we provide. But then, he was clearly frustrated.
“Why sir?” I asked already sweating from disappointment. He looked at me, and I could tell his reluctance to answer.
“I’m tired of writing. And even if I fill all these boxes, I still don’t have a passport photograph here or the other documents required, and I don’t even see how you are going to get my fingerprints.”
I answered quickly, finally excited to have a solution.“Oh no problem. You can come to our branch later on with your passport and other documents and we can scan your fingerprint and finally get you your account number.”
That was the wrong answer. The look he gave me almost sent me walking away without questions. Still, I couldn’t leave that man without being banked. I just couldn’t. I knew the benefits our bank offered, and I knew his business needed us more than we needed him. There was also the exciting prospect of him bringing other prospects to us. So, I stalled for a while and went back to his store prepared to read him our entire bank proposal if I had to.
“Sir, I’m sure we can work something out,” I said immediately I entered.
“Oh, I just got a bank account,” was his easy reply. I was shocked. I mean, I had just left him less than 30 minutes ago. Of course, I had questions — like when did he go to the bank? How was he so fast at filling all the forms? Didn’t he have to wait to get his account number?
He continued, “The man with the tablet got me banked in no time.” As he explained, his phone vibrated and with a smile on his face, he showed me a credit alert from his son.
“But how,” I asked, confused.
He shrugged. “Look for the man in a blue suit and ask him.”
I ran out of the store into the open street again, looking around until I saw the man in the blue suit. He was surrounded by a crowd of eager people. In the few minutes I stood watching, he got 10 people banked by capturing and validating their data on the go. Everything that would have been done in a bank was done on his phone. He carried no suitcase, no paper forms, just a mobile phone and what looked like a scanner. So how did he do it? This was financial inclusion happening right in front of me. The World Bank would be proud of this banker, and his bank. I was going to ask him how, but I had to wait because more people had started coming to him for one service or the other.
When the crowd was porous enough, I finally walked up to him with awe on my face and asked a big “HOW?”
“My bank went digital with BIOREGISTRA,” was his simple answer, with a huge smile on his face that showed his job was easy. “I basically have all my forms here,” he said, raising his phone in the air.
Sir, as I conclude my letter, I am now of the realization that, it is not enough to go digital, it makes more sense to direct our digitization towards the right channels. We can start right now. We don’t have to commit immediately if you have your doubts. There’s a free trial on the cards.
Providers of delicate services often need to gain the consent of recipients of their services before offering it. Consent forms provide the best means of documenting these agreements, even though they vary by industry, including healthcare, engineering, oil and gas, finance, and so on. However, consenting to terms and requirements should not be so hard. It should be quick, on-the-spot, cost-saving, and improve productivity. In essence, it should be digital.
In the first of a number of series on digital consent forms, we take a look at how leasing companies can digitize their paper consent forms and improve process using BioRegistra.
The first interface on the leasing consent form basically introduces the facility or asset being leased out by the leasing company. A short description of this is required, as well as the date when the form was filled.
Here, users can fill important details that include why they want to rent an asset, the duration for which it will be used, as well as attaching a Certificate of Issuance. These information will normally be used as a binding basis for which the facility will be leased, from its availability to the provision of relevant documentation.
Users agree to the rates set for using the asset. This is dependent on the agreed period of rental; days, hours, one-time use, etc. If there are extra rates, the form also shows this to the user and consent is reached before clicking the next page.
The ultimacy of digital consent forms lie in the ability of users to show their agreement to the terms by signing off electronically. BioRegistra lets both the lessor and the renting party to sign on the app, supported by required fields for the names and designations of both parties.
Digitizing consent forms ensures that nothing is lost in the details. Fields can be added and removed as the organization deems fit, a thing that is not easy with paper forms.
Here are some other situations for which BioRegistra as a tool for creating digital forms can be used.