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FMCG’s Product Survey Challenge- Any Solutions?

by Seamfix


Fast Moving Consumer Goods (FMCG) are generally considered by economists as an integral part of the story for Africa’s fast rising socio-economically. The FMCG is also arguably one the largest industries globally, thriving on meeting consumers constantly changing needs. Thus, product surveys are constantly done,  studying the market for Customer Knowledge/preference, to enable targeted manufacture and distribution of goods. Achieving this customer knowledge involves doing Below-the-line marketing, surveys, questionnaires, etc.

The Challenge of the market is the limited platforms available today are expensive and not easily configurable to meet the exact needs of each of these FMCGs. Thus they engage more in below-the-line-marketing. One of the major characteristics of below-the-line marketing is the engagement of customers on a one to one basis and the engagement with people in rural areas. These FMCGs always end up with systems which must be connected to the internet to use, thereby making it difficult for them to connect with those in the rural areas.

Furthermore, some of these FMCGs will prefer to migrate these data after capture to their 3rd party analytic systems for further analysis but cannot; as what is available wouldn’t permit data transfer and retrieval using APIs.


Solutions have seemed utopian until BioRegistra. BioRegistra is the Solution of Product Survey data collection. BioRegistra is a textual data capture system, that can be used online and offline, and allows data retrieval with its set of API.

What this means is that users can configure textual information, publish a link for users to fill out the form or do the data survey capture themselves using the windows and android capture apps. The owners of such published projects can then run a report of these captured records and view analytics from the portal. This enables them to make informed decisions easily.

Users are also able to capture data even in remote/rural areas where there are no network connections. This data comfortably sits on the device and gets synced to the backend whenever the user has a network. Data captured can then be easily integrated to other systems for further use, or reports generated and exported in multiple formats.

Questions on how this can work for your specific industry are welcome as comments. Also see more or contact us on