In Brief: Products and the Pandemic Virtual Event

As the lockdown continues in countries around the world due to the COVID-19 pandemic, people are confined to their homes and most businesses are choosing to go virtual, there’s never been a better time to take the conversation online- from virtual meetings to webinars to online meetups and conferences. 

Last week – on the 9th of April – Seamfix in collaboration with Product Manager Africa, hosted the first-ever virtual event titled ‘The Products and the Pandemic: the Post COVID Realities of how Companies Manage and Innovate Solutions.’

The event brought together a line-up of 4 product minds from  Seamfix, Andela, Copper, and Mylaw.ng to lead the conversation, and over 60 delegates from all around the world to propel them.

If you were unable to make the event or just want a refresher, we have put together a quickfire summary of our highlights from the day. Take a look. 

 

Summary

The virtual event started off with our host Deborah Babudoh (Corporate communications executive) as she gave a brief intro on what the event will be focused on as well as strategies and implementation during this period. 

Our first speaker/presenter Funmilola Aderemi (Project Manager, Seamfix) highlighted the effects of the pandemic on products while elaborating on the Good, Bad, and the pivoting. 

She went further to explain the 5R’s all product managers should take note of this COVID-19 period. 

Resolve– Address the immediate challenges that COVID-19 presents to institutions workforce, customers, technology, and business partners

Resilience– Address  challenges and broader resiliency issues during virus-related shutdowns and economic knock-on effects

Return – Create a detailed plan to return the business to scale quickly as COVID-19 situation evolves and knock-on effects become clearer

Re-imagination– Reimagine the next normal: what a discontinuous shift looks like and how institutions should reinvent.

Reform– Be clear about how regulatory and competitive environments in the industry may shift. 

To conclude her presentation, by suggesting that project managers be poised to strategize along 3 discussed components (identity, collaborate, and innovate) to ensure products outlive the pandemic.

After this, we went straight to the panel session; Our panelists —  Tosin Amusan (Co-founder and business learn for Mylaw.ng), Tobi Otokiti (Product manager, Andela and also the founder of ProductDive), Sefunmi Osinaike (product manager, copper) and finally Funmilola Aderemi (Product manager, Seamfix) — were asked pertinent questions as regards the subject matter.

Some of the questions echoed on traits/behaviors product managers should expect from their product users, things that PMs should prioritize in their products, strategies that can be implemented to improve product relevance, coping with the impact of covid19 on products and offerings, and many more. 

The session ended with a question and answer session where the audience got to ask questions bothering them and other suggestions and recommendations based on real-life scenarios. 

It was an interesting and insightful session! Want to know more?

Click here and use this password (6q*%7?g.) to listen and be a part of the wonderful experience! 

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